For as long as I can remember, fashion was something I admired from afar, but never quite felt that I could pull it off myself. Like most women, I’ve struggled with body image and confidence- which always made dressing to my best effort foreign.
After a dedicated year of working on myself, prioritizing my mental and physical health, relationships that served me and indulging in gratitude; fashion has become a form of self-expression.
I have always been a ‘comfortable’ dresser, ode to Adam Sandler- a star! I hope to reflect this comfortability aspect within this brand and the pieces I have hand selected. This experience has been a wonderful source of joy and passion, and I hope to continue chasing my dreams while sending a positive message to women.
Inspired by Growth
Meet the Owner
Hello and welcome, I am so happy you’re here!
My name is Jenna, and I have decided to embark on this journey of creating an online boutique. Some background on me, I am from Washington state, I love traveling, festivals and adore my two precious kittens.
Ruby Collective is my first project that will be publicly viewed and I am very excited to share. My goal was to curate comfortable, cute clothing that could be dressed up or down.
Our collection is inspired by the birth of confidence, the freedom of summer and warmth and the beauty of feeling comfortable in your own skin. Whether you’re heading to the beach, hanging with friends, or enjoying a casual day out, our clothing is designed to make you feel effortless yet chic. We focus on lightweight fabrics, breezy silhouettes, and pieces that move with you—perfect for those warm, sunny days when you just want to relax and enjoy life.